A referral-only public relations team building exceptional startups.
About us
Launches, funding, awards, competitor news— we transform ephemeral moments into velocity that’s impossible to ignore. We’ve mastered the art of momentum for a new generation of startups.
Media relations is where we start, then we bring you to wherever your audience forms opinions by sparking Twitter banter, Substack deep dives, and Product Hunt upvotes. From CES to Clubhouse, when you need to show up in a crowded space, we captivate attention.
We thrive on projects at the intersection of ambiguous and ambitious. Rather than bog you down with homework or spend weeks ramping up, we fill in gaps and find our own answers as we go. We match your energy and act as part of the team.
We have strong instincts and a sense for what will land (and what won't), meaning less experimentation and faster results. Our directness and transparency build media-savvy startups reporters know and respect.
Building to a billion
With Ramp
As its first public relations partner, Six Eastern has supported every major milestone for spend management platform Ramp. We secured a disproportionate amount of media attention early on by educating reporters on the corporate card’s fundamentally different business model and building trust with key media. While 80% of the first 5 features on the company included Brex in the headline, only 4% of the last 50 headlines mentioned them.
When Ramp achieved a $1.6B valuation faster than any New York startup, our strong foundation allowed for standout, widespread coverage that reached every corner of the internet - despite the news leaking two weeks prior.
Sparking a movement
with Gumroad
Founders don't talk about layoffs or restructuring— unless they’re Sahil Lavinga. Six Eastern recognized the founder’s candor as a distinguishing strength, and used it to land standout stories about company-building and leadership.
As Sahil continued to trailblaze, Six Eastern turned his novel investment approach and fundraising model into a movement that is gaining traction industry-wide.
Selling vision
with Bandit
The key to a successful launch is making it about more than the sum of its parts. That was particularly true for Bandit, which had just one coffee shop opened when it enlisted Six Eastern for its launch in New York.
By refocusing on vision and possibility, while contrasting the brand with the competition, we secured dozens of features that sustained media interest for a year after the engagement ended.
Unleashing creativity
with Pearpop
Six Eastern had two goals when launching pearpop: establish the company as a creator economy leader within the tech industry and an iconic consumer brand known and loved by Gen Z.
Through a multifaceted PR strategy that leveraged the company’s network of investors, partners, and customers, Six Eastern generated widespread attention and coverage in mainstream consumer outlets that don’t typically cover startups or technology.
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Brands
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THe team
Emilie Gerber
